In our words your solution must be desirable, viable and feasible. We offer you a stop-go process where you can opt out or change direction at each step.
For a digital experience to become successful it has to fulfill three key criteria. It must be something the users want. It must make sense to your business. And finally, it must be possible to implement within a given time frame and budget. In our words your solution must be desirable, viable and feasible. So how do we get there? We offer you a stop-go process where you can opt out or change direction at each step.
Speed matters. Until your customers actually begin using your product, everything else is really just assumptions. Getting something tangible fast will enable you to engage your organisation on the journey, identify the best ideas and discard what really does not work. Data and test will help us find the right path for the next release.
A fast an iterative development cycle will help avoid financial and emotional attachment to a single idea and instead enable you to react proactively in a rapidly changing market.