Telcos are in the risk of digital disruption and most mobile phone users don’t think much of their operator. In order to stay relevant to their customers, 3 recognized the need of a better digital experience as well as a shift of focus from web to mobile.
Jayway helped transform 3’s customer service experience from the first concept into an engaging mobile service where the consumer can deep dive into their phone bill and use added services. With the launch of the My 3 application, 3 now has a channel to engage and inform their customers directly in their smartphone providing each customer with a customized and understandable phone bill. jayway has worked as a software partner for 3 since 2009 continuously improving and personalizing 3’ customer experience on mobile.