Jayway

When launching the new mobile website Touch targeted at handsets sporting touch screens, Sony Ericsson grabbed the opportunity to make several major improvements to their infrastructure, such as employing a new Content Management System (CMS).

With the help of Jayway, Sony Ericsson was able to make all this a reality. All while meeting a very hard deadline - the Chistmas trade.

Engaging customers

One of the primary goals of the Touch site is to provide an engaging user experience. Naturally, this requires rich content which comes at a price in communication overhead. This is an issue which many commercial Content Management Systems do not handle optimally.

By employing Jayway's deep knowledge and competence in the technologies of modern web development (such as HTML5, JavaScript/JQuery, CSS3) and creating a highly efficient cache scheme, the project was able to make this user experience come alive, on all devices.

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For a global actor like Sony Ericsson, web presence takes on a new level of complexity; adressing each customer in their native tounge. A major challenge was to create an efficient infrastructure being able to juggle 80 local sites avaialble in 40 languages, all while maintaining the possibility of making global changes.

The solution based on the Liferay CMS meets the stated requirements as well as fulfilling the needs in content workflow of a large and complex marketing organization such as Sony Ericsson.

Moving into the cloud

Costs of hosting web services are considerable. Building and operating racks of servers with your own personnell is an expensive and inflexible proposition.

The infrastructure solution developed by Jayway is fully based on the Amazon Web Services and scales automatically in response to the traffic reaching the site. Need to scale up the number of servers over lunch? No problem! No need to even lift a finger.

Do you also need to step up to the challenges of the mobile web? Please contact us at Jayway, info@jayway.com.