Sydsvenskan reaches readers through new media

Customer:

Sydsvenskan

Challenge:

Building a news application for iPhone in a short period of time


"Let's give your readers a top notch news service in their phone"

Sometimes a project has to be based on sheer lust. We take an interest in and are involved in the society around us and we felt that we would appreciate having a local news service delivered to our phones. Years ago we contacted Sydsvenskan to work something out but the problem at that time was that we couldn't anticipate what phone the receiver would have and it was difficult to make a solution that would fit all. Enter: the iPhone. This was the answer to our initial problem and we got back en route with Sydsvenskan to make a specification of requirements together.

By operating the application in our cloud we can easily supply additional content

Working towards Apple products you always have a set of given rules. Another thing that is given in a project like this is the basic material that you want to transmit; there has to be a news flow. The challenge for us is to build an intuitive and visually appealing user interface. And in this case, to do it in a short period of time. Still we managed to create a somewhat innovative solution. By redirecting the material through a remote server we can easily add content, such as individualized commercials, control the flow and administer subscriptions. This service is operated in our cloud.  Another challenge with a project in this category is that you are working towards the public. If something goes wrong you are sure to hear it at once and not just from the client you're working for. But on the other hand, when things go according to plan it is very rewarding.


"You can quickly and easily read the latest local news. No world news but I don't think that it matters. Super App! Well done Sydsvenskan" - Literate at App Store

"The best news App!" - Chimoru at App Store